UFI发布最新报告——亚洲展览销售面积六成在中国 二维码
发表时间：2019-10-14 14:25来源：会展参考
亚洲贸易展售出的总面积已达到2300万平方米，2018年的亚洲展览市场增长率为4.8%。 亚洲展览销售总面积中，一半以上(59%) 在中国市场售出。 在2018年，柬埔寨是亚太地区中增长最快的贸易展市场，在售出展览面积方面有40%的增长。印度售出展览面积增长了10%。 截止到年底，亚太地区的场馆总容量已超过960万平方米。其中，场馆总容量增长仅用了两年就超过了150万平方米。
（图中为第15版报告封面示意图） 2019年8月27日，国际展览业协会UFI发布了第15版《亚洲贸易展览会研究报告》，涵盖大中华区、东南亚市场、澳大利亚、柬埔寨、日本、韩国、印度、缅甸和巴基斯坦等17个地区。报告提供了截至2018年12月31日这些地区贸易展览会和配套设施发展的完整数据，并提供了未来发展可能趋势的相关数字和评论。本次报告由香港的BSG 公司为UFI进行数据收集和研究分析。
至2019年底，亚洲展馆容量将超过960万平方米，在亚洲运营的专用展览场馆数量将达到232个。随着中国深圳国际会展中心的开幕，深圳市的展馆容量将显著增加，使得该地区的室内展览面积增加至40万平方米。 中国作为亚洲最大的展览市场，2018年的市场增长率为5.5%，远超过亚太地区平均水平，新增展览面积约70万平方米，总计1373万平方米。然而，这明显低于2017年的8%的增长率。几个大型市场去年的增长幅度较小。2018年泰国售出的展览净面积增长为3.8%。澳大利亚和韩国则增长了3%，而中国台湾的市场增长略低于2%。 在2018年，柬埔寨是亚太地区中增长最快的贸易展市场，在售出展览面积方面有超过40%的增长。而印度再一次成为增长最快的大型市场，其售出展览面积增长了10%，从118万平方米增加至130万平方米。其他表现优于地区平均水平的东南亚市场包括马来西亚(7.7%)、越南(6.4%)和新加坡(5.4%)。泰国、菲律宾和印尼在2018年的增长率均低于亚太地区的平均水平。 在排行榜的末端，日本在2018年的增长放缓至1.2%，低于2017年的2.9%。而受展馆面积限制影响，中国香港仅增长1.1%，成为亚太地区中增长最低的市场。
UFI总经理Kai Hattendorf评论道：“这份年度报告现在已经是第15版了，它正以前所未有的方式跟踪亚太地区会展业的快速发展。随着东南亚和澳大拉西亚(澳大利亚、新西兰和邻近的太平洋岛屿)市场的高速发展，它也提供了大市场以外的其他市场信息，并显示了我们整个地区的行业面临的挑战和机遇。” UFI亚太区经理兼香港BSG董事总经理Mark Cochrane表示：“2018年，亚洲贸易展览会行业的增长率从2017年的强劲7.0%降至4.8%。2018年，印度再次成为表现优异的国家，净销售面积增长10.0%，达到130万平方米。作为该地区最大的展览市场，中国在2018年保持了5.5%的强势增长。2019年，宏观经济将面临一些明显挑战，但亚洲的贸易博览会行业会继续呈现持续增长的良好态势。”
编译/王思雯  UFI releases new Trade Fair Industry in Asia report -Total exhibition space sold at Asian trade fairs exceeds 23 million m2. That’s an increase of 4.8% in 2018 -59% of exhibition space in the Asia-Pacific region was sold in China -Cambodia shows the fastest growth in the region (+40%), with India growing the fastest among major markets (+10%) -Total Venue Capacity in the Asia-Pacific region to exceed 9.6 million m2 by year end – that’s over 1.5 million m2 in just two years Paris/Hong Kong – 27 August 2019: UFI, the Global Association of the Exhibition Industry, released the 15th edition of the Trade Fair Industry in Asia annual report, covering 17 locales including Greater China and Southeast Asian markets, Australia, Cambodia, Japan, Korea, India, Myanmar and Pakistan. The report provides complete data on the development of trade fairs and supporting facilities in these regions up to 31 December 2018, with additional figures and commentary on likely trends for the following year. One key finding is that net space sold at Asian trade fairs reached 23.4 million net m2, which represents an average growth rate of 4.8% across 17 Asian trade fair markets. Research shows that 23.4 million m2 of space was sold by exhibition organisers to their clients in Asia in 2018 – up from 22.3 m2 in 2017. More than half of the total (59%) was sold in China – totalling 13.7 million m2 in net space, which is well over six times the space sold in Asia’s secondlargest trade fair market, Japan (2.15 million m2). By the end of 2019, venue capacity in Asia will be over 9.6 million m2, and the number of purposebuilt exhibition venues operating in Asia will reach 232. The region’s total venue capacity will increase significantly following the opening of a new mega venue in Shenzhen (China), adding 400,000 m2 of gross indoor capacity to the regional total. China, Asia’s largest market, exceeded the regional average as it grew by 5.5% in 2018, adding approximately 700,000 m2 of space, and totalling 13.73 million m2. However, this was notably lower than the 8.0% recorded in 2017. Several large markets reported less significant growth last year. Net space sold in Thailand increased by 3.8% in 2018. Australia and Korea both expanded by 3.0%, while the market in Taiwan grew by just under 2%. Cambodia was the fastest-growing trade fair market in the region in 2018 as space sold jumped by over 40%. Once again, India was the fastest-growing large market as net space sold jumped by 10%, rising from 1.18 million m2 to 1.3 million m2. Other Southeast Asian markets that outperformed the regional average included Malaysia (7.7%), Vietnam (6.4%) and Singapore (5.4%). Thailand, the Philippines and Indonesia posted growth lower than the regional average in 2018.
At the low end of the table, growth in Japan slowed to 1.2% in 2018, down from 2.9% in the previous year, while space-constrained Hong Kong recorded growth of just 1.1%, the lowest in the region. Kai Hattendorf, Managing Director UFI, comments, “Now in its 15th edition, this annual report is tracking the rapid development of the exhibition industry in the Asia-Pacific region in an unparalleled way. With a lot of developments in Southeast Asia and Australasia, it offers all the market information beyond the big markets as well, and shows both the challenges and opportunities for our industry in the region as a whole.” UFI Asia-Pacific Regional Manager and BSG Managing Director, Mark Cochrane states, “Growth in the Asian trade fair industry eased to 4.8% in 2018, down from the robust 7.0% recorded in 2017. Once again, India was a particularly strong performer in 2018, with net space sold increasing by 10.0% to 1.3 million m2. China, the region’s largest trade fair market, remained strong with growth of 5.5% in 2018. There are some clear macro-economic challenges ahead in 2019, but the trade fair industry in Asia looks well-positioned to continue to grow.” The research was undertaken for UFI, the Global Association of the Exhibition Industry, by Business Strategies Group (BSG) in Hong Kong.
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